I’ve always admired people who know what they want and go after their dreams – India Rose is one of those people.
At 26 years old (just, mind you!) India is a talented creative with a love of fashion and most importantly, faux fur. With a fashion designer for a mother, India was destined for a life of statement pieces and couture.
I had the pleasure of interviewing India about her new label Ida Faux Fur. We spoke about the creative design process, what makes her tick and of course, what she can’t leave the house without!
Seriously, this girl is a real talent – I promise you, by the time you read this interview not only will you want to add an Ida piece to your wardrobe, you will want to be India’s bestie.
Just as an FYI, immediately after I spoke with her I indulged and bought one of the gorgeous Pixie Scarves – how could I say no to a sale, I basically made money! x
Tell me a little bit about you, where did you study and where does your love for fashion come from? I am just obsessed with Ida, what was the inspiration behind the brand?
I have had a passion for fashion since I can remember. As a little girl I would trawl through kids fashion catalogues and select pieces I loved by folding the top corner down. I would drive my mother mad by changing my outfit ten times a day, and I laid outfit combinations out and beg my father to rank them from 1-10 in order of his favourite. My mother was a fashion designer so I suppose fashion was ingrained in me. At times I toyed with more, so called ‘conventional careers’ however, pursuing fashion meant I was being true to myself.
I studied at the acclaimed White House Institute of Design in Surry Hills, Sydney. One afternoon after I had finished class, I strolled down to a vintage store close by and tried on my very first faux fur jacket. It was love at first sight! With the jacket draped over my shoulders I instantly felt feminine, glamorous and powerful. I knew then that when I had my own label, faux fur would be my material of choice and I would aspire to create a label and product that empowered others in the same way that vintage jacket had empowered me that day.
For me, creating a name is always one of the biggest challenges – what is the story behind the name ‘Ida’?
Ida is an acronym for India, Denis & Ari. Denis is my husband and Ari is my son. I created Ida for myself but also for them, so it was only fitting to include them in the name – after all they are Ida’s number one fans.
Your designs are gorgeous, where do you get your creative vision from?
All sorts of things inspire me. I am a devoted ELLE Magazine reader, fashion book trawler, interior design enthusiast and I absolutely love Instagram and Pinterest. Colour is what inspires me the most and there is colour in everything.
Your faux fur looks so real and the quality is just gorgeous, was it a challenge trying to source the right materials? What was the process?
I am very particular when it comes to which fur I use in a collection. I source all my material in Australia and I manufacture my products here too. I physically touch every fabric option and know instantly whether the fur is suitable. I select only the highest quality fabrics and our scarves are so soft that they are often mistaken for the real deal.
Tell me what a day in the life of India Rose is like?
Every day is a juggling act between motherhood and Ida. Some days I juggle well, but mostly I don’t. Three coffees and replying to emails with a toddler at my feet is an average day for me.
What can’t leave you leave home without?
My phone and my toddler – not in that order!
Your must-have fashion accessory, apart from your fabulous faux furs?
A classic black handbag. My husband recently bought me a YSL satchel for my birthday – it is completely timeless.
Your favourite beauty product?
My perfume – I use Flowerhead by BYREDO.
Willow and Camilla and Marc – their pieces are unique and timeless.
Favourite travel destination?
Anywhere tropical with my boys! I love Hamiltion Island and Noosa, they are great for kids, but next on my hit list is Rae’s on Wategos in Byron Bay.
Lipstick or gloss?
Gloss – lipstick is hard work.
Tea or coffee?
Flats or heels?
Flats – I’m a mum.
Where can budding fashionistas purchase your beautiful designs?
Do you have any advice for aspiring designers or entrepreneurs?
Find a mentor, ask lots of questions and follow your instincts. You also need to believe in your product 110 per cent because it will be a rollercoaster ride.
What’s next for Ida?
Next season you will see the introduction of apparel.
So, as you can see India is not mucking around – big things are in store for Ida and I think we’ll be seeing a lot more of this super mum and her gorgeous designs in the not too distant future!
To see more of the Ida collection in action, check out their gorgeous Insta feed – @idafauxfur x